Congratulations on your new listing! Your professional photography package is more than just pictures; it's a complete marketing arsenal designed to captivate buyers across every platform.

Your Login Info:

• Link to Your Kit: [You will receive this via email]

• Password: [Agent will set this up]

What’s Inside Your Kit? High-resolution photos, a virtual tour, floor plans, and a full suite of pre-designed marketing materials including social media graphics, flyers, teaser videos, Reels-friendly content, and a Single Property Website.

Here is your step-by-step plan to use it all and dominate the market.

Step 1: The "Coming Soon" Blitz (Before Public Launch)

Goal: Build hype and create a list of eager buyers before the MLS launch.

1. Leverage the Teaser Video & Reels:

   • Action: This is your #1 tool for generating buzz. Download the short, cinematic teaser video from your kit.

   • How to Use It:

     • Instagram/Facebook Reels & Stories: Post the video with a captivating hook: "This could be your new home in [Neighborhood]. Coming soon! 🔥"

     • Email: Embed the video in a "Sneak Peek" email to your database. Subject line: "You get the first look at my newest listing!"

   • Pro Tip: Encourage people to DM you for more info, automatically qualifying them as leads.

2. Use "Coming Soon" Graphics:

   • Action: Use the pre-designed social media graphics to tease the property.

   • How to Use It: Post the graphic with a caption like: "Something amazing is coming to [Street Name]. Comment 'SEND INFO' to be the first to see it."

Step 2: Launch Day - The Grand Unveiling

Goal: Saturate all channels with a consistent, professional message to maximize eyeballs.

1. Activate Your Single Property Website (Your Marketing Hub):

   • Action: This is the most important step. Open your Single Property Website link from the kit. Review it and then share it everywhere.

   • How to Use It:

     • Link in Bio: Set this as the link in your Instagram/Facebook bio. "Click below to tour my stunning new listing!"

     • All Social Media: "The wait is over! Take the full virtual tour and see all the details here: [Your Single Property Website Link]"

     • Email Signature: Temporarily add the link to your email signature.

     • Digital Ads: Use this as the destination for all your paid ads. It provides a seamless, uncluttered experience for buyers.

2. Launch with Social Media Graphics & Reels:

   • Action: Use the complete set of launch assets.

   • How to Use It:

     • Facebook/Instagram Feed: Post the pre-designed Facebook Cover Photo and Instagram Postgraphics. They are perfectly sized to stop the scroll.

     • Instagram Reels/FB Shorts: Create a fast-paced video tour using the provided video clips and photos. Use trending real estate audio (e.g., "And that's on a 30-year fixed...") and text overlays highlighting key features (e.g., "Chef's Kitchen," "Primary Suite Oasis"). Direct viewers to your Single Property Website in the caption and on-screen.

3. MLS & Print:

   • Action: Upload your photos, tour, and floor plan to the MLS. Print the "Just Listed" flyers for the brochure box and for neighbors.

Step 3: Ongoing Marketing - Nurturing Leads

Goal: Keep the property top-of-mind and provide value to serious buyers.

1. Feature-Specific Reels & Stories:

   • Action: Don't just post once. Create a content series.

   • How to Use It: Use your video clips and photos to create short videos focusing on one amazing feature per day.

     • Reel Idea 1: A smooth walk-through of the renovated kitchen. Caption: "Meal prep just got a major upgrade. 😍"

     • Reel Idea 2: A panning shot of the backyard. Caption: "Summer barbecues await! This space is perfect for entertaining."

   • Pro Tip: Use the Instagram Stories templates from your kit to create polls ("Love this bathroom? Vote yes!") or quizzes ("Guess the list price!").

2. Targeted Digital Advertising:

   • Action: Run paid ads targeting likely buyers.

   • How to Use It: Use the eye-catching social media graphics and video clips as your ad creative. Link the ad directly to your Single Property Website for a frictionless journey.

Step 4: Under Contract & Sold - Marketing Your Success

Goal: Use your success to attract your next seller.

1. The "Sold" Announcement:

   • Action: Announce the sale with professionalism and social proof.

   • How to Use It: Use the pre-designed "Just Sold" graphic and a final "Sold" video Reel.

     • Reel Idea: A quick, celebratory montage of the best clips of the home set to upbeat music. Text on screen: "SOLD! Congratulations to our amazing clients! Want to be next?"

   • Why It Works: This markets your results to future sellers. Post the "Just Sold" postcard to the entire neighborhood—you're showing them you get deals done.

Why This Multi-Pronged Approach Works:

• Single Property Website: Provides a dedicated, trackable hub for your listing, free from Zillow's clutter or your own website's distractions. It's the ultimate conversion tool.

• Video & Reels: Algorithms favor video. Reels and Shorts get massive, free reach, putting your listing in front of thousands of potential buyers you wouldn't reach with photos alone.

• Professional Graphics: Ensure brand consistency and high conversion rates across all platforms, making you look like the market leader you are.

Your Marketing Kit provides the premium ammunition—you just need to fire it across all your marketing channels. By following this plan, you’ll not only sell this listing faster but also build your personal brand for years to come.

For More information on Professional Real Estate Media visit:  www.MarkJacobsProductions.com Online Booking available at www.markjacobsproductions.com/booking Check out Residential Real Estate Media  and our Commercial Real Estate Media today.  We also offer AirBnB and VRBO photography and Commercial Media Services  

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