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Whether you're looking to fine tune your real estate marketing, or just look at awesome listing photography, we have just what you're looking for on our blog! Need affordable professional listing photos and videos? Contact Charlotte’s top real estate photographer at Mark Jacobs Productions.

Real estate photographer Charlotte, real estate photographer, real estate photographer Winston Salem, real estate photographer Greensboro, real estate photographer North Carolina, Mark Jacobs Productions

 

Oct

15

2025

Expert step-by-step TikTok guide for marketing real estate

practical, expert step-by-step TikTok guide for marketing real estate and getting your TikToks a fighting chance to appear in Google search results. I’ll give actionable creation, posting, on-page SEO (embed + ...

Oct

12

2025

How to Use Real Estate Photography: A Complete, No-Fluff Guide

According to the National Association of Realtors, 97% of homebuyers use the internet to search for homes. That means the first showing doesn’t happen at the property. It happens on a screen.That’s why real estate photography ...

Oct

08

2025

NoFluff, step-by-step Instagram SEO checklist tailored for marketing real estate

Here’s a clear, no-fluff, step-by-step Instagram SEO checklist tailored for marketing real estate on Instagram (optimized for both Instagram search/Explore and overall discoverability).1) One-time setup (foundation)Switch to ...

Oct

01

2025

Why Mark Jacobs Productions is North Carolina's Premier Real Estate Photography Brand

Why Mark Jacobs Productions is North Carolina's Premier Real Estate Photography BrandIn the competitive world of North Carolina real estate, first impressions are everything. When potential buyers scroll through endless listings online, it's the ...

Sep

24

2025

Why Use Real Estate Walkthrough Videos for Your Listing?

"Listings with video receive 403% more inquiries than those without."That’s not a typo. That’s four times the engagement, interest, and potential buyer traffic—all from pressing “play.”In today’s ...

Sep

17

2025

Why Consistency Matters in Real Estate Media: Build Trust, Elevate Brand, and Sell Smarter

“People don’t buy what you do—they buy why you do it.”That’s Simon Sinek, and in the world of real estate marketing, his words couldn’t be more relevant.Because when it comes to listing media—your ...

Sep

10

2025

How to Optimize Real Estate Listings for Local SEO: Rank Higher, Sell Faster

"46% of all Google searches are looking for local information."That’s nearly half of everything typed into the world’s biggest search engine. And for real estate agents? That’s your golden opportunity.When ...

Sep

03

2025

Real Estate Photography Cleaning Checklist: The Ultimate Prep for Picture-Perfect Results

“Buyers decide within 8 seconds whether a home is worth their time.”That’s what the data says. And when it comes to that first impression? The photos do all the talking.That means your space—yes, every square inch of ...

Aug

27

2025

The Ultimate Guide to Staging Your Property for a Top-Dollar Sale

When it comes to selling your home, first impressions aren’t just important—they’re everything. A well-staged property can help potential buyers emotionally connect with your space, visualize themselves living there, and ultimately ...

Aug

20

2025

What Is Real Estate Photography? A Complete Guide for Professionals Who Want to Stand Out

"Listings with professional photography receive 118% more online views than those without." That stat from the National Association of Realtors isn’t just interesting—it’s a wake-up call. In a market where seconds matter and first ...

Aug

13

2025

Why Use Professional Real Estate Photography: A Deep Dive Into ROI, Psychology, and Strategy

"Homes with high-quality photography sell 32% faster than those with lower-quality visuals." That’s not a throwaway stat. That’s a market shift. And in today’s real estate world—where scrolling is the new first ...

Aug

06

2025

How Much Does Real Estate Photography Cost? A Real-World Breakdown

"Homes listed with high-quality photography sell 32% faster and at higher prices."That stat from the Center for REALTOR® Development isn’t just a brag-worthy number. It’s a neon sign pointing at one unshakable truth: imagery ...

Jul

30

2025

How to Build a Real Estate Photography Portfolio

“People buy with their eyes first.” That phrase isn’t just marketing fluff—it’s a hard truth in real estate. In fact, the National Association of Realtors reports that 97% of homebuyers use online visuals to ...

Jul

23

2025

How Much Does Real Estate Photography Cost?

Homes with high-quality photography sell 32% faster than those without. That’s not speculation—that’s data from Redfin. And homes in the $200K–$1M range? They sell for $3,000 to $11,000 more when professionally ...

Jul

09

2025

How Do Real Estate Photos Look So Good? The Secrets Behind Scroll-Stopping Property Shots

“Listings with professional photos sell 32% faster and for up to $11,000 more.” — RedfinIt’s not magic. It’s not filters. And no, it’s not because every home is a magazine-worthy stunner.There’s a ...

Jul

02

2025

Real Estate Photography Psychology: How to Take Photos That Grab Viewer Attention!

“Viewers form an impression of a listing in just 50 milliseconds.” — Behavior & Information Technology JournalFifty. Milliseconds.That’s faster than a blink. That’s how long it takes a potential buyer to ...

Jun

25

2025

Is Hiring a Real Estate Photographer Worth It? Let’s Talk Numbers, Impact, and ROI.

“Homes with professional photos get 61% more views online than homes shot with amateur photos.” — National Association of RealtorsThat's not a small bump.That’s not a few more clicks or a slightly higher open house ...

Jun

18

2025

How Much Should You Really Pay a Real Estate Photographer?

“Listings with professional photos sell 32% faster than those without.” — RedfinLet’s pause there for a second.Thirty-two percent faster.In this market? That’s not just a stat—it’s a ...

Jun

11

2025

How Long Does a Real Estate Photographer Take?

Speed matters in real estate. Homes hit the market fast, sellers want results, and agents need to keep the momentum going. The last thing you want is to be waiting days for listing photos when buyers are already browsing.But how long ...

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