UTM Codes

Ever heard of a UTM code? A UTM code is a snippet of text that gets added to the end of any URL. It allows you to track where website traffic comes from, with a high degree of specificity. You can customize your UTM code and assign it to a link on your real estate website, in an email, a Facebook ad... anywhere there's a link, you can use a UTM code to keep track of how many people used that link.

Learn more about UTM codes on HubSpot's blog.

Google has a free tool that allows you to generate UTM codes for your own URLs. All you do is enter your information into the fields, and the tool will generate a URL with UTM code automatically for you. You can access Google's UTM Code generator here: https://ga-dev-tools.appspot.com/campaign-url-builder/

Good marketing requires good observation. And UTM codes will help you observe and measure your marketing efforts very well.

PS. Don't forget to sign up for a free Google Analytics account to track your website traffic if you haven't already.

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