Reduce Bounce Rate

When a visitor leaves your real estate website that quickly, it's a "bounce" ... aka it tells search engines that your site is not relevant and therefore decreases your search rank. In order to be relevant, and to gain several minutes of user attention, it's important that you communicate who you are and what your value is within 10 seconds.

Here's a little test to run on your real estate website today that will help you avoid the "bounce". If a visitor were to arrive on your homepage, would they be able to answer the following questions?

Who's website is this?

What service do they provide?

What's in it for me?

Your visitors should know right away what they can do on your website and why they should do it... if they can't figure that out, they're very likely to leave.

Does your real estate website pass the test? If not, try and think of ways you can improve the homepage and other landing pages today.

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