When was the last time you came up with a real estate marketing campaign?

Campaigns help us focus our marketing on a streamlined message and objective over the course of a few weeks, months, and - in some cases - years. Campaigns also allow agents to test the waters and see if a marketing concept will work well on their target audience or not. If the campaign is a flop, drop it after a month. If the campaign is successful, maybe you re-create it every year or keep it going for 6 more months.

Next time you're brainstorming marketing or content ideas, don't think in terms of "What can I say today?", instead think in terms of "What message can I send for the next month?"

There are great marketing campaigns (and not-so-great ones) all around. Do some google searching and just keep your eyes open for marketing campaigns to inspire your own.

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