Email Subject Lines

Writing the perfect email subject line is a challenge for any real estate marketer. Here are some helpful tips:

Keep it short: Mobile devices reveal about 25-30 characters of an email subject.
Write the Subject first: Or else you might accidentally send an email with no subject!
Eliminate fillers: Words like "Hello" and "Thanks" can go in the body, focus your subject line on keywords.
Try single words: Often one strong word like "Luxury" can spark reader curiosity.
Highlight value: What is the reader going to achieve by reading your email? Make it clear.
Highlight action: Is there something you want the reader to do? Let them know early.
Personalize: If you can, include the recipient's name or company name in the email subject
Avoid caps lock: A classic spammer's technique that will get your email sent to the trash.
Proofread: Don't hit send until you've read and re-read your email subject (and body for that matter!)

I'd love to read your next real estate email subject line and give you some feedback.

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