How to Quickly Prepare For a Real Estate Listing Photo Shoot
By: Mark Jacobs Productions
First impressions matter, especially in real estate. Professional listing photos can make the difference between a property that sits on the market and one that generates immediate interest. But even the most skilled photographer needs a well-prepared home to capture its full potential.
Whether you're a homeowner getting ready to list or a real estate agent preparing a property for a shoot, proper preparation is essential. Here's your comprehensive guide to getting a home photo-ready quickly and efficiently.
Start With a Deep Clean
A sparkling clean home photographs infinitely better than one that's merely tidy. Focus on these key areas:
Windows and glass surfaces should be spotless inside and out. Smudges, fingerprints, and water spots are magnified in photos. Clean windows also allow maximum natural light to flood the space, which photographers rely on for bright, inviting images.
Floors and carpets need to be vacuumed, mopped, or steam-cleaned. Any stains or dirt patches will be glaringly obvious in professional photos. Consider professional carpet cleaning if needed, especially in high-traffic areas.
Kitchen and bathrooms require extra attention. Wipe down all countertops, polish fixtures until they shine, clean the stovetop thoroughly, and make sure there's no soap scum or mildew anywhere. These rooms can make or break a listing.
Declutter Ruthlessly
Professional real estate photography is about showcasing the home's features and space, not the current owner's belongings. Take a minimalist approach:
Remove personal items like family photos, children's artwork, and memorabilia. Potential buyers need to envision themselves in the space, and personal items make that difficult.
Clear all countertops in the kitchen and bathroom. Put away small appliances, toiletries, dish soap, and anything else sitting out. A few carefully chosen decorative items are fine, but less is definitely more.
Thin out furniture if rooms feel cramped. Photographers need space to position their equipment and capture wide angles. A room that feels cozy in person can look cluttered in photos if there's too much furniture.
Enhance Curb Appeal
The exterior shots set the tone for the entire listing. Spend time making the outside as inviting as possible:
Mow the lawn, edge walkways, and trim any overgrown bushes or trees. Pull weeds from flower beds and add fresh mulch if needed. A tidy landscape suggests a well-maintained property.
Power wash the driveway, walkways, and exterior siding if they look dingy. This simple step can dramatically improve the home's appearance.
Add welcoming touches like potted plants near the entrance, a new doormat, or fresh flowers. These small details create an inviting first impression.
Maximize Natural Light
Natural light is a photographer's best friend. Before the shoot:
Open all curtains, blinds, and shades to let in as much natural light as possible. This creates bright, airy photos that appeal to buyers.
Turn on all lights in the home, including lamps, overhead fixtures, and even closet lights. This supplements natural light and ensures no area looks dark or shadowy.
Replace any burnt-out bulbs and make sure all light fixtures have bulbs of the same color temperature for consistency.
Stage Key Rooms Strategically
You don't need professional staging to prepare for photos, but thoughtful arrangement helps:
Living areas should look comfortable and inviting. Fluff pillows, straighten throws, and arrange furniture to highlight the room's best features. Add a coffee table book or fresh flowers as a focal point.
Bedrooms benefit from neatly made beds with neutral, quality bedding. Remove excess pillows and keep nightstands minimal. Open closet doors slightly to show storage space, but make sure they're organized.
Dining areas can be set with simple place settings to show scale and purpose. A bowl of fresh fruit or a vase of flowers adds life without distraction.
Handle the Details
Small touches make a significant difference in professional photos:
Hide trash cans, pet bowls, and litter boxes completely. These everyday items distract from the home's features.
Remove vehicles from the driveway and garage to showcase parking space and create clean exterior shots.
Put away garden hoses, children's toys, and any outdoor equipment. The goal is to present a pristine, uncluttered property.
Close toilet lids and remove bathroom rugs (they often look messy in photos).
Create Focal Points
Every room should have something that draws the eye:
A vase of fresh flowers, a bowl of lemons in the kitchen, or a artful arrangement of throw pillows can create visual interest without cluttering the space.
In empty rooms, consider bringing in a few pieces of furniture or decor to give the space context and help buyers understand its potential.
Final Walkthrough
Thirty minutes before your photographer arrives, do a final walkthrough:
Walk through each room as if you're seeing it for the first time. Look for anything you missed: clothes draped over a chair, magazines on a coffee table, or soap bottles in the shower.
Check all faucets and fixtures to make sure they're clean and there's no water spotting.
Adjust window treatments one last time to ensure they're even and symmetrical.
Turn on all lights again and verify that each room looks bright and welcoming.
The Bottom Line
Preparing for a real estate photo shoot doesn't have to be overwhelming. Focus on cleanliness, decluttering, and maximizing light. Remember that the goal is to showcase the property itself, not the lifestyle of its current occupants.
With these preparation steps, you'll help your photographer capture images that highlight your property's best features and attract serious buyers. The time invested in preparation will pay dividends when your listing goes live with stunning, professional photos that make buyers eager to schedule a showing.
Ready to schedule your professional real estate photo shoot? Visit Mark Jacobs Productions to learn more about our real estate photography services and book your session today.