Writing a powerful, lead converting listing description can be super challenging. Especially without A.I.D.A. to help you out …

Writing compelling sales copy in general is not easy. It also doesn’t have to be as challenging as you think. It’s all about how you look at it…

As of today, the way you look at, and write listing descriptions is going to change.

Using the free template that you can download at the bottom of this blog post, you will be writing professional sales copy for your listings using a highly converting formula.

In a world of poorly written and lackluster listing descriptions, I decided we needed a tool that will give REALTORS® a simple and straightforward way to step-up their copywriting game.

And to earn more leads by doing so.

The formula is known as A.I.D.A. and for many of you marketers, it’s not the first time you’re hearing it – it’s not new and I didn’t make it up.

A.I.D.A. stands for:

1. A – Attention – Grab their attention with an opening phrase.
2. I – Interest – Generate interest by using interesting facts.
3. D – Desire – Make them visualize & desire what you’re selling.
4. A – Action – Ask them to take some sort of action.

There is an overwhelming amount of information online about AIDA, so I won’t bore you with a long drawn out explanation. Just google “AIDA Sales Formula” or something and you’ll see.

Using A.I.D.A you can break up your listing description into 4 distinct sections. From there, you can focus your attention on optimizing each section separately.

These sections each have their own micro-objectives within the complete text.

Yet, when all 4 sections come together, as if by magic, they form a fluid and complete body of writing.

One which grabs a reader’s attention, makes them interested in what you’re selling, creates a sense of desire in a select few readers, and then prompts those readers to take an action.

On their own, each of these sections would accomplish little to nothing – but combined together (in order) they are strong, they make sense and they resonate with readers!

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